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Digital behaviour

Here you will find statistics on our IT habits, e.g. online shopping, social media, media streaming, online news sources, participation in online democracy, use of public websites, IT security measures as well as various attitudes towards digitisation.

Selected statistics on Digital behaviour

This page shows selected popular statistics on the subject of Digital behaviour . In Statbank Denmark, you can find more data and compile your own statistics.

How many are using social media in Denmark?

Here you can see what percentage of the population that is on social media and how it is developing.
More about the figure
Last update
2.9.2024
Next update
13.6.2025
Source data

The survey is questionnaire-based. The EU part of the survey is based on the results of approximately 3,800 conducted interviews - collected in May-August 2024, among a representative sample of the Danish population aged 16-74 years.

The national part of the study is based on the results of approximately 4,000 completed interviews collected in May-August 2024, among a representative sample of the Danish population aged 15-89 years.

How many people shop online?

Here you can see the development in the share of men and women shopping online. 
More about the figure
Last update
2.9.2024
Next update
13.6.2025
Source data

The survey is questionnaire-based. The EU part of the survey is based on the results of approximately 3,800 conducted interviews - collected in May-August 2024, among a representative sample of the Danish population aged 16-74 years.

The national part of the study is based on the results of approximately 4,000 completed interviews collected in May-August 2024, among a representative sample of the Danish population aged 15-89 years.

For what are we using the internet?

Here you can see the popularity of a selection of online activities.
More about the figure
Last update
2.9.2024
Next update
13.6.2025
Source data

The survey is questionnaire-based. The EU part of the survey is based on the results of approximately 3,800 conducted interviews - collected in May-August 2024, among a representative sample of the Danish population aged 16-74 years.

The national part of the study is based on the results of approximately 4,000 completed interviews collected in May-August 2024, among a representative sample of the Danish population aged 15-89 years.

What are we buying online?

Here you can see a selection of commodity groups that we buy online.
More about the figure
Last update
2.9.2024
Next update
13.6.2025
Source data

The survey is questionnaire-based. The EU part of the survey is based on the results of approximately 3,800 conducted interviews - collected in May-August 2024, among a representative sample of the Danish population aged 16-74 years.

The national part of the study is based on the results of approximately 4,000 completed interviews collected in May-August 2024, among a representative sample of the Danish population aged 15-89 years.

How many are gaming?

Here you can see which age groups are gaming the most and which are gaming the least.
More about the figure
Last update
2.9.2024
Next update
13.6.2025
Source data

The survey is questionnaire-based. The EU part of the survey is based on the results of approximately 3,800 conducted interviews - collected in May-August 2024, among a representative sample of the Danish population aged 16-74 years.

The national part of the study is based on the results of approximately 4,000 completed interviews collected in May-August 2024, among a representative sample of the Danish population aged 15-89 years.

On the statistics – documentation, sources and method

Gain an overview of the purpose, contents and quality of the statistics. Learn about the data sources of the statistics, the contents of the statistics and how often they are published.

See the documentation of statistics to learn more:

Cultural Habits Survey

The purpose of the Cultural Habits Survey is to document the cultural habits of the residents of Denmark. Culture is broadly defined, as the survey covers habits within the topics of culture, media and recreational activities, e.g. concerts, performing arts, cinema, literature, exercise, digital games and hobbies. The survey has been carried out regularly since 1964. Statistics Denmark has carried out the survey from 2018-2023 and in 2024, while previous surveys have been carried out by the Ministry of Culture. The survey has been carried out with a new questionnaire since the first quarter of 2024, and is therefore not directly comparable with previous versions.

ICT Usage in Households and by Individuals

The purpose of the statistics ICT Usage in Households and by Individuals is to analyse the access to and use of the Internet, and to follow the development. Survey questions have been deleted and added from time to time, in order to reflect new aspects and developments. The survey is based on international cooperation, a common Eurostat questionnaire and methodological guidelines. The statistics have been compiled since 2001 and in the present form it is comparable from 2008 onwards.

Internet, radio and TV

The purpose of the statistics is to shed light on the population's connection to and advertising revenue on the Internet. You can, for example, see how many active internet subscriptions there are in Denmark or follow the turnover on the internet by type of advertisement. The statistics are based on information from the Danish Energy Agency and The Danish Media Association and can be used to gain an overall insight into the distribution and turnover on the Internet.

Need more data on Digital behaviour ?

You can go on searching on your own in Statbank Denmark. Find more detailed figures e.g. on how many shop online in Danish and in foreign webshops.

Contact

Anne Vibeke Jacobsen
Phone: +45 39 17 33 19