Internet, radio and TV
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The purpose of the statistics is to shed light on the population's connection to and advertising revenue on the Internet. You can, for example, see how many active internet subscriptions there are in Denmark or follow the turnover on the internet by type of advertisement. The statistics are based on information from the Danish Energy Agency and The Danish Media Association and can be used to gain an overall insight into the distribution and turnover on the Internet.
The statistics show semi-annual statements of resp. the number of broadband subscriptions, by type of broadband, and active Internet subscriptions for resp. private and business. In addition, the statistics contain quarterly statements for revenue on the Internet, by type of advertising.
For these statistics, Statistics Denmark solely perform quality assurance and dissemination of information that has been collected, processed and disseminated by other statistical producers and data providers. Please consult the original sources for a detailed review of the statistical processing.
The statistics are relevant for professionals and other interested parties. It provides a clear overview of the number of broadband subscriptions, active Internet subscriptions and advertising revenue on the Internet and can be used to get an overall insight into the distribution and revenue on the Internet.
Accuracy and reliability
Statistics on broadband subscriptions and active internet subscriptions are based on the Danish Energy Agency's telecommunications statistics, which are based on reports from most of the providers of electronic communications networks and services in Denmark. Internet revenue by ad type is based on market statistics from The Danish Media Association's Online Index.The market statistics are used and recognized by the industry.
Timeliness and punctuality
Estimates on broadband subscriptions and active internet subscriptions are published approx. eight months after the end of the reference period. Internet revenue by ad type is published an average eight to nine months after the end of the reference quarter. The publication date of the statistics may be delayed compared to scheduled release times, because the publishing times of the original sources may vary.
From the first half of 2008, active internet subscriptions only include broadband connections, i.e. internet connections with downstream capacity of 144 Kbit/s or more. From the second half of 2008 and onwards, business subscriptions are divided into subscriptions used by business and private. No comparison of these statistics has been made with similar international estimates. For further considerations regarding comparability please consult the original sources.
Accessibility and clarity
The statistics are published in the StatBank.