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Strategy 2025

Strategy  2025

The strategy charts the course for Statistics Denmark’s development towards 2025 and sets the main priorities for our work.

Statistics Denmark is the national supplier of independent statistics and data to society. The vision of our activities in the years ahead is to be the preferred source of reliable knowledge on Danish society.


Communication strategy 2025

Communication strategy  2025

Communication strategy 2025 describes Statistics Denmark’s strategic goals for the development of our external communication towards 2025 and is one of the means to realise Strategy 2025.

As a part of Strategy 2025, Statistics Denmark shall be the preferred source of reliable information on society in times where citizens need to navigate through an immense and potentially misleading flow of facts and figures and where it is hard to know for sure whether statistics and analyses are reliable and detached from specific interests.

The communication strategy provides an overview of our strategic communication goals and efforts to further develop Statistics Denmark’s external communication, including communication to and with our different target groups. 


Statistics are only valuable, when they are trustworthy, comparable internationally, and timely.

The faster statistics are made public, the better the knowledge we have of society – a society in constant development. The times need numbers, and numbers must be there on time.


Danmarks Statistik
Phone: +45 39 17 39 17