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Newspapers and Magazines

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Science, Technology and Culture, Business Statistics
Henrik Huusom
+45 3917 3866

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Newspapers and Magazines

The purpose of the statistics for newspapers and magazines is to shed light on the development of the print media and daily newspapers' readership and the number of printed media in Denmark. Previously, the statistics were based on circulation figures from Dansk Oplagskontrol. Today it is based on readership from Index Denmark / Gallup

Statistical presentation

Daily newspapers and magazines are semi-annual statements of readership and the number of printed media for different categories of newspapers and magazines. Newspapers are divided according to whether they are nationwide or local / regional, and whether they are published on a weekday or Sunday. Magazines are distributed on topics and publication frequencies. Scientific journals are divided according to the Danish media industry classification, eg agriculture or communication. The statistics are based on readership measurements from Index Denmark / Gallup and are updated annually

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Statistical processing

The statistics are based on official, industry-recognized readership measurements for the printed media that Index Denmark / Gallup Media compiles. Data is collected by a sample survey that includes 12,000 representative selected respondents aged 12 years and over. Statistics Denmark's task in relation to readership for daily newspapers is only to quality check and publish the data compiled by Index Denmark / Gallup Media. For scientific journals and magazines, Statistics Denmark aggregates the readerships to gross coverage. Data is tabulated for the final results published in the StatBank.

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The statistics are expected to meet the needs of several user groups for a comprehensive and easily accessible overview of readership for daily newspapers and the development of the printed media.

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Accuracy and reliability

The statistics are based on official, industry-recognized readership measurements from Index Denmark / Gallup. The readerships do not say anything about the thoroughness of reading, and data reflects the respondents own perception of their media usage. However, there is not necessarily any difference between self-perception and the real media usage.

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Timeliness and punctuality

The statistics are expected to be published without delay. Given a processing period of approximately four months, the annual statistics are expected to be available in May.

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The statistics are comparable in their current form since 2007. Comparable statistics are available for Nordic daily newspapers based on statistics in the Nordic StatBank. At European level, there is a comparison study of the number of readers reading newspapers at Eurostat.

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Accessibility and clarity

The statistics are published in New from Statistics Denmark. The figures are published in the StatBank under the subject Daily newspapers and magazines. In addition, selected results are included in the publication Culture. See more on the statistics subject page.

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